Monday, February 20, 2012

Relatable Advertising (with a sense of humor)

This is one of my all time favorite ads! I love Walmart's approach to making ads. They always use something very comical that the average person could say "Oh I could see my kids doing that" or "Oh I remember smothering lotion on my dad's face while he was sleeping" to.  It's extremely relateable to the public in general and, if that's not enough for you, its very funny too! I encourage everyone to look up their campaign on Youtube, I laugh when I watch almost every commercial. The only problem with their ads is that there is no call to action in them. Which, in their case of being a big grocery and more kinda of store, is not something they REALLY need. All they want is to leave an impact so that the next time you need groceries, you'll think of them. I think their ads effectively accomplish that!

 (Sorry the video quality isn't great)

1 comment:

  1. I LOVE this ad! And I do remember "somebodys'" dad getting fingernails painted while sleeping Zzz.....jus sayin!

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