Colorful & "Moving"

This, as my sister Katie brought to my attention, is a fantastic ad. It draws a lot of attention with its use of bright colors and movement. It grabs you immediately and you want to find out what is going on. There is so much movement and the music organizes the images you see, while giving the commercial a child like fantasy feel. This is a commercial that not only calls you to action with its "Color Changes Everything" campaign but it sets Target apart from others by having a commercial that is easy to recall. It's "moving" in that it has a call to action and draws your attention with movement, two things I love in an ad! It's a very different approach and you can't help but to pay attention!